July 27th, 2006
Categories: Consumer Trends & Forecasting, Industry Analysis, Online Marketing Analysis
Both big corporations and tiny startups are trying to capitalize on the social networking trend, but neither camp has demonstrated a surefire business model
These sites, which consist of blank profile canvases that users personalize and then share with friends and strangers, are poised to carry the tech sector through a sustained boom. There’s money and […]
July 26th, 2006
Categories: Brand Management, Creative
In an effort to remain relevant, venerable board game Monopoly has been given an electronic European makeover. Capitalist robber barons in the UK will now have the option of making a cashless fortune thanks to a new version of the game that features an electronic card from Visa instead of paper money.
Link: In-game advertising comes […]
July 26th, 2006
Categories: Broadcast Development, Media Planning and Buying
Once you've experienced the wonder of TiVo, it can be almost painful to watch live TV. One of the biggest reasons is commercials. With a DVR, it is a trivial matter to fast-forward through them to arrive at what you really want to watch. Both broadcasters and advertisers caught on to this fact quickly, and […]
July 26th, 2006
Categories: Blog Management
Technorati has launched a new site with some interesting new features - notably the Discover application aimed squarely at Techmeme. The redeign is a definate improvement and is heralded in with a blog posting by CEO and co-founder Dave Sifry .
Three years ago this month, Technorati was officially incorporated and became a “real” company, […]
July 26th, 2006
Categories: Content Manager, Media Planning and Buying
Marshall Kirkpatrick over at TechCrunch has an interesting write up about the funding secured by Limelight, the second largest online content delivery network.
From the Article:
Limelight Networks, the content delivery technology behind such Web 2.0 leaders as MySpace, Facebook and XBoxLive, has received a new round of funding. Limelight is also widely believed to be […]
July 19th, 2006
Categories: Internet Advertising, Online Marketing Analysis
The Home Depot today said it would begin selling advertising on its Web site. Boutique marketing services company SendTec, St. Petersburg, Florida, is the exclusive provider of sales, marketing, account management and analysis for The Home Depot Branded Media.
Link: Retailer to Sell Ads Online
July 19th, 2006
Categories: E-Commerce Marketing
Thinking outside the box can pay off online. Here are 10 business ideas that actually worked out. We're just not going to mention the thousands of ideas that flopped. (Notice they forgot the red paper clip but I guess that doesn't really qualify as a business…)
Link: Top 10 Dumbest Online Business Ideas That Made It […]
July 18th, 2006
Categories: Blog Management, Website Development
Why are collaborative news, commenting and blogging sites such as Newsvine, Slashdot and Global Voices attracting users and visitors? Who are these folks? What do they want from their interactions?
According to a just-released survey by Hsing Wei from Harvard University’s Kennedy School of Government, they are (among many, many other things):
very active in their use […]
July 18th, 2006
Categories: Brand Management
BusinessWeek has an interview with Gary Swisher, Mattel's Vice-President of Wheel Design, who talks about the challenges of designing new toys for today's tech-savvy kids. In addition to discussing 'the challenge of stewarding an old-school brand like HotWheels in our tech-driven age, the emerging technologies that will affect the toy industry, and Mattel's Web strategy,' […]