October 31st, 2006
Categories: Competitive Analysis, Consumer Focus Groups, Consumer Trends & Forecasting, Video Development, Web Commercials
YouTube may be the king of online video, but if Arik Czerniak has his way, the king won't stay on the throne for long.
Czerniak is the CEO and co-founder of Metacafe, one of the web's leading independent video-sharing sites. The company is launching a new service Monday called Producer Rewards which will offer cash payouts […]
October 30th, 2006
Categories: Brand Management, Internet Advertising, Media Planning and Buying, Web Commercials, Web Commercials
From the Article: Think dove's "campaign for Real Beauty" generated a ton of buzz for relatively little expense? You haven't seen anything yet. With not a penny of paid media and in less than a month, "Dove Evolution," a 75-second viral film created by Ogilvy & Mather, Toronto, for the Unilever brand has reaped more […]
October 30th, 2006
Categories: Internet Marketing, Search Engine Optimization, Web Analytics
The first, and most pertinent point is that Yahoo judges content to be the most important factor in their algorithms. They do still consider inbound links and other factors but they are attuned to the way of the content site and they love sites that provide keyword-optimized content in large mass.
Link: Yahoo SEO Techniques […]
October 30th, 2006
Categories: Consumer Trends & Forecasting, Online Marketing Analysis, Search Engine Optimization, Web Analytics, Website Development
A couple of the year's most-anticipated releases — new versions of Internet Explorer and Firefox — arrive within a week of one another. So which one is best? Wired Magazine finds out.
Link: A Tale of Two Web Browsers (Via Digg )
October 25th, 2006
Categories: Brand Management, Creative
Nothing focuses the mind's eye like an erotic picture, according to the results of a new study. Even when such pictures were actively canceled out, subliminal images of female nudes helped heterosexual men find the orientation of a briefly shown abstract shape. Such nudity-driven focusing worked almost as well for women, as long as the […]
October 22nd, 2006
Categories: Creative, Website Development
Centricle has a great compilation of what CSS hacks work in which browsers. Take a look.
Link: Will the browser apply the rule(s)?
October 22nd, 2006
Categories: Art Direction, Creative, Website Development
From the article:
I've been creating web sites for 10 years, and I've got much more successful at it over that time. And I've come into contact with lots of very clever and complex software development processes, many of which don't produce very good results.
This is the typical process I use today on most […]
October 11th, 2006
Categories: Consumer Trends & Forecasting, Internet Marketing, Web Analytics, Website Development
New browser usage statistics are out for September, and they're showing some interesting changes in browser market share. Internet Explorer, which has been the market share king for many years now, has been falling steadily since the launch of Firefox 1.0 and has now reached its lowest point in over two years at 82.10 percent.
Link: […]
October 11th, 2006
Categories: Internet Marketing, RSS Advertising
Read/Write Web has an interesting article online about the upcoming mass market introduction of RSS. Early adopters are fanatical about the potential of this technology, but as of yet the market has been a smaller (albeit growing) one. With the introduction of RSS technology to the mass market in products/services they are already using, the […]
October 4th, 2006
Categories: Internet Marketing, Search Engine Optimization
Google has created a search site without any Google branding to test new features. The site, SearchMash, has a simple blue and white interface with a search bar and an option to click on "popular searches." Once keywords are entered, the results page features links to results running down the left side of the page […]