April 27th, 2007
Categories: Banner Ads, Consumer Marketing, Marketing Plan Development, Media Planning and Buying
Following the tragedy at Virginia Tech news sources bought up ad space on the main search sites and paid a high price. The goal was to attract internet surfers who were looking for information on the story and the news agencies wanted to make sure they brought in that traffic.
Is it right to market to […]
April 26th, 2007
Categories: Art Direction, Brand Management, Brand Strategy Development, Consumer Trends & Forecasting, Creative, Industry Analysis
Decades ago, the Benton & Bowles agency insisted “It’s not creative unless it sells.” Now, several senior industry leaders are reworking that maxim to assert that it won’t sell unless it’s creative.
Creativity as the pathway to consumer persuasion — and profitability — was a major theme here yesterday at the opening general session of […]
April 23rd, 2007
Categories: Art Direction, Creative, Web Commercials
The advent of high-definition digital cameras like the Panavision Genesis is giving film directors an opportunity to change the way movies are made. Opinions differ on whether this is a good change or bad, but ultimately it offers everyone an opportunity to experiment more. Read more on Variety.com:
New cameras have actors reloading
April 18th, 2007
Categories: E-Commerce Marketing, E-Mail Marketing, Internet Marketing, Internet Security Services, Internet Trademark Monitoring, Photography, Web Commercials
Apollo is the code name for a cross-operating system runtime being developed by Adobe that allows developers to leverage their existing web development skills (Flash, Flex, HTML, JavaScript, Ajax) to build and deploy rich Internet applications (RIAs) to the desktop.
Apollo enables developers to create applications that combine the benefits of web applications – network and […]
April 13th, 2007
Categories: Art Direction, Creative, Video Development
Director Alfonso Cuaron takes a creative stab at the long-shot format in Children of Men. In two notable scenes in which he wanted an unbroken “documentary style” sequence, he pulled off the impossible by shooting a car interior and a street/explosion scene with no cuts. He used an elaborate rig for the car and more […]
April 5th, 2007
Categories: Blog Management, Brand Management, Internet Marketing, Online Marketing Analysis, Search Engine Optimization
BusinessWeek Online has a tremendous new article on the The Future of Marketing. They polled the team of advertising and branding luminaries recently gathered to judge the Effie Awards on 12 questions ranging from ‘Which medium will represent the largest percentage increase in spending this year for your brand (or your top client)?’ to […]
April 3rd, 2007
Categories: Banner Ads, Brand Strategy Development, Interactive Media, Interactive Product Demo, Internet Advertising, Media Planning and Buying
Microsoft is promoting their new office products with a major online push. They are focusing on online promotion rather than traditional media. They are able to include product demo’s that allow the users to interact with the new programs and see how they work for themselves.
Link: Microsoft Goes Online to Tout Office (via: Adweek.com)
April 3rd, 2007
Categories: Web Analytics
Compete has added time/attention statistics to their site reporting parameters, giving insight beyond the normal ‘page view’ wall. By tracking time spent on a page site owners get a much more in depth understanding of how users view their sites. Of course this information is available in much more depth in ECMS’s Web Analytics and […]