May 25th, 2007
Categories: Internet Advertising, Internet Marketing
Paul Kedrosky points to an interesting article on the WSJ looking at Advertising’s Brave New World.
One of the most interesting items in the piece was this chart, showing U.S. Online Ad Spending by Format:
Link: Advertising’s Brave New World (via Infectious Greed)
While paid search maintains a huge lead in overall ad spend, Rich Media/Video has grown […]
May 18th, 2007
Categories: Brand Strategy Development, Consumer Marketing, Customer Analysis, Global Strategy Development, Integrated Marketing, Internet Marketing, Marketing Plan Development, Online Marketing Analysis, Product Introductions, Product Marketing Development
AdAge has posted an article about research done on the online buzz marketing and where it comes from. The answer, big campaigns. The article references studies done by two Neilson c.o properties and how the most talked about items on the web are from companies who put the time and resources behind the launch.
“What we […]
May 11th, 2007
Categories: Art Direction, Creative, Video Development
Well, it turns out the Helvetica documentary WAS coming to Charlotte - for one screening. I was there last night and was pleasantly surprised that it didn’t devolve into History of Typography 101.
Chock full of example after example of Helvetica used in the everyday things we take for granted, it was both an entertaining […]
May 4th, 2007
Categories: Consumer Trends & Forecasting, Creative, Customer Analysis, Industry Analysis, Membership Programs, Website Development
Someone found a very clever way to visually map internet site membership. My favorite? “Here be Anthropomorphic Dragons.” Fantastic!