June 22nd, 2007
Categories: Brand Management, Brand Strategy Development, Consumer Trends & Forecasting, Customer Analysis, Global Strategy Development, Industry Analysis
Why would the number one car maker in the world be paranoid? Because they know what can happen when a company becomes complacent. Toyota has taken over GM as the #1 car maker in the world, things should be perfect at the company right?
The answer is no. Toyota is preparing for the future and in […]
June 19th, 2007
Categories: Brand Management, Consumer Trends & Forecasting, Creative, Product Marketing Development, Web Commercials
Speculation is still flying the week before the iPhone is set to release over whether it will be the earth-shaking hit that it’s expected to be, or whether it will flop like a sea lion on a rock. The arguments for the flop include such logical arguments as “all the other convergence devices were failures, […]
June 19th, 2007
Categories: Consumer Trends & Forecasting, Customer Analysis, Online Marketing Analysis
Businessweek has an interesting graphic up taking a look at how web surfer behavior varies with age among several different groups.
Link: What People Are Doing and Who Participates In Web 2.0
June 11th, 2007
Categories: Creative, Video Development, Web Commercials
Leo Burnett Sydney partnered with its client, WWF, to create Earth Hour, a challenge to the world to take a stand against global warming. For one hour, they asked Sydney to turn off their lights on March 31, 2007. The experiment was a success, resulting in an over 10% reduction in greenhouse gas emissions during […]
June 8th, 2007
Categories: Art Direction, Creative, Industry Analysis, Print Design, Website Development
Over an advertising career spanning 29 years there are still 10 favorite fonts I always return to. These fonts have remained fresh for as long as I can remember—Whether used for classical or modern typesetting styles. The beauty of fonts is that you can use the same font for different clients and they can look […]
June 7th, 2007
Categories: Art Direction, Brand Management, Consumer Marketing, Consumer Trends & Forecasting, Creative, Direct Marketing, Industry Analysis, Integrated Marketing, Internet Advertising, Internet Marketing, Online Marketing Analysis, Website Development
When it comes to copywriting for advertising content, there are two different types. Ad Agency writing and writing for the web.
So what is Ad Agency copywriting?
It’s about selling brand image with a smart headline combined with short, well crafted body copy that drops a few ‘why you need the product’ benefits. What the copy implies […]
June 7th, 2007
Categories: Customer Analysis, Online Marketing Analysis
From the article:
New consumer research from Leichtman Research Group, Inc. (LRG) finds that 53% of all US households now subscribe to a broadband high-speed Internet service at home. Broadband services now account for about 72% of all home Internet subscriptions – compared to 60% last year.
While broadband subscriptions continued to increase across the country in […]
June 7th, 2007
Categories: Brand Strategy Development, Broadcast Development, Creative, Video Development, Web Commercials
Skoda positions their brand as “Manufacturer of Happy Drivers.” To that end, they have partnered with Fallon London to create a series of spots so endearing that the viewer has instant rapport with the brand as the friendly, bashful, soft-spoken buddy. There is no need to emphasize how quickly the car can accelerate from 0 […]
June 7th, 2007
Categories: Brand Management, Consumer Trends & Forecasting, Industry Analysis, Internet Marketing
Take a look at this incredible tech demonstration from TED of Photosynth. The initial demonstration of the image handling architecture called Seadragon is striking enough - showing an electronic mock-up of the Guardian Magazine in multi-scalar view similar to an actual physical copy. The Seadragon technology completely ignores conventional ideas of screen resolution and screen […]
June 6th, 2007
Categories: Brand Strategy Development, Broadcast Development, Budget Planning, Business Marketing, Consumer Marketing, Consumer Trends & Forecasting, Customer Analysis, Integrated Marketing, Interactive Media, Internet Marketing, Marketing Plan Development, Media Planning and Buying, Media Production, Media Relations
There is an interesting article on AdAge.com that goes over the benefits and risks involved in using User-Generated Content in advertising campaigns. The idea is one that has been in progress for some time but it hasn’t been grasped by many companies as a viable mainstream media channel. AdAge discusses how important it is to […]