July 24th, 2007
Categories: Brand Strategy Development, Consumer Marketing, Consumer Trends & Forecasting, Integrated Marketing, Marketing Management, Marketing Plan Development
In a recent Adage.com article they review how a number of companies are making the mistake to go after the “multi” marketing approach.
“Multi” is one of the most dangerous words in the dictionary. Multimedia, multiplatform, multifunction, multichannel, multidigital, multifaceted. Whenever you hear the word “multi,” you can be pretty sure it’s a sign of trouble. […]