August 30th, 2007
Categories: Uncategorized
Avonni Windows & Doors – Wilkesboro, NC
The Crystal Achievement Award for Most Innovative Overall Marketing Program was granted to Avonni Windows & Doors.Â
Avonni Windows & Doors is a new company seeking to establish an image as a high-end window and door retailer. Â The company came to ECMS Worldwide, and together they created an […]
August 22nd, 2007
Categories: Competitive Analysis
The Crown Heritage Stair Parts website, www.crownheritage.com, was judged Best-In-Class for Design in the Best of the Web, 2007 Vanguard Awards adjudicated by Hanley Wood Business Media. The winning website was designed and produced by ECMS Worldwide.
This award was given to the website based upon design, originality and overall usability by professionals in the construction […]
August 21st, 2007
Categories: Uncategorized
Once again the Attorney General is going after companies who allegedly market their products to teenagers. In the article posted at Adage.com, State Attorneys General Attack Marketing of Alcoholic Energy Drinks
29 state AG’s are going after alcoholic beverage companies who have created energy drinks that “the law-enforcement officers contend are marketed in a way that […]
August 16th, 2007
Categories: Interactive Media
Several years ago, I sat there wondering why I couldn’t download just one song at a time. I remember thinking it would be great if I could pay a dollar to download whatever song I wanted. I was usually disappointed with entire albums, and I didn’t like the hassle and expense of buying a CD […]
August 16th, 2007
Categories: Brand Management, Brand Strategy Development, Interactive Media, Interactive Product Demo, Media Production, Product Marketing Development
Monday August 13, Craig T. Nelson came to Charlotte.
Craig T. Nelson, known as Mr. Incredible to some and Coach to others. ECMS Worldwide is working on a TV pilot with Mr. Nelson which includes some research in NASCAR. This pilot has to do with a racing family’s struggle to stay together, which will include […]
August 15th, 2007
Categories: Client Service, Community Relations, Event Planning, Leadership Communications, Media Relations, Project Management, Public Relations Strategy, Special Projects
Projects. Teams. We learned it beginning in little league baseball. There is no I in team. In this very office we have a picture celebrating the teamwork displayed in a v flying flock of geese. That picture is directly above the sign telling people to clean up their own dishes. (I believe the “clean your […]
August 15th, 2007
Categories: Consumer Trends & Forecasting, Internet Marketing, Online Marketing Analysis, Search Engine Optimization, Web Analytics
ArsTechnica has a quick overview of the Online Publishers Association and Nielsen/NetRatings Internet Activity Index Study (IAI)Â and the results are right on target. As we’ve been telling our clients for years, content is now king - and not just any content. More and more surfers are spending more and more of their time reading […]
August 9th, 2007
Categories: Art Direction, Creative, Industry Analysis, Print Design, Website Development
In a previous post I wrote about my 10 favorite fonts from an advertising career spanning 29 years. Well! It seems SmashingMagazine.com has a similar idea about beautiful fonts—They have posted 80 beautiful typefaces on their site.
They have done a good job. How many more reasons do you need to start using beautiful, professional type […]
August 9th, 2007
Categories: Uncategorized
It has been reported that Paris Hilton and Kasey Kahne met at a club in California recently and rumors are spreading about what happened during their interaction. Kasey is a well mannered, respected driver in NASCAR, and Paris is a celebrity in LA. Chances are that they just happened to be in the same place […]
August 9th, 2007
Categories: Uncategorized
Creative communications comes in many forms. This ECMS Worldwide Blog has been put together to share our thoughts, information and resources. You will find all kinds of information that will hopefully help your situation.
Go create. Be creative. Have fun.