October 26th, 2007
Categories: Brand Management, Brand Strategy Development, Global Strategy Development, Marketing Plan Development
Products can be duplicated and manufacturing processes can be replicated. This is the trend of almost every business, manufacturer, product and service in the world. Think of it like a large pharmaceutical company. You spend millions-and-millions of dollars and years-and-years of time developing a terrific new drug that will revolutionize medicine. You take out all […]
October 10th, 2007
Categories: Uncategorized
Adage.com has posted an article explaining how companies should think category first and brand second. The article references the change in business and revenue for Kodak. The Kodak brand has taken a hit in the 21st century and the article states that the most important thing is to focus on category over brand. I have […]
October 2nd, 2007
Categories: Uncategorized
It is important for you that our agency consists of people with different expertise and experience. Creative communication in today’s marketplace is about coordination and consistency in content. It is taking the traditional values of communication and embracing these values into the new form of technology. So for you to be successful we cannot forget […]