December 18th, 2007
Categories: Uncategorized
In a recent adage.com article, Leno, Conan will return, but will viewers? they explain that the NBC late night talk shows will be returning to air in January. The writers strike may not seem to be affecting the average persons life but there have been large impacts on the shows that we love to watch.
Since […]
December 14th, 2007
Categories: Brand Strategy Development, Consumer Trends & Forecasting, Growth & Diversification Strategy, Interactive Media, Marketing Plan Development
Web 2.0 is intended to give users more control over what they do and what they see. Does this mean that companies loose control over what they put out? Not really. Some times things just get more attention than expected.
Take for example the situation with Mr. Splashy Pants. Not familiar? Mr. Splashy Pants is the […]
December 11th, 2007
Categories: Uncategorized
Recently, ECMS Worldwide had a client complain that we were sending direct mail campaigns to one of their dealers with their company name constantly spelled wrong. Part of the dealer’s company name consisted of the word Tindell’s, which was always appearing as Tindillis. The problem being the apostrophe in Tindell’s was constantly rendering as an […]