February 26th, 2008
Categories: Brand Management, Brand Strategy Development, Consumer Marketing, Marketing Plan Development, Product Marketing Development
It has been announced that Lipitor ads are being pulled by the maker Pfizer because of investigation into “misimpressions” in the advertising campaign. Pfizer made the decision to pull the ads but it isn’t likely to end there. House committee members have requested documentation relating to the campaign and could still render a final verdict […]
February 21st, 2008
Categories: Brand Management, Creative, Internet Advertising, Marketing Management, Website Development
Now marketers can put their marketing brief online to mine ideas from all corners of the earth. Just go to www.bootb.com, the brain child of a French based company. The website appears to work as an an auction site for creative ideas, much the same way eBay does for products.
The purpose is to mine for […]
February 19th, 2008
Categories: Website Development
How about a 14-year old web developer.
His name is Kasra Kyanzadeh. When he’s not occupied by schoolwork he’s creating websites with PHP, MySQL and The Gimp. Huh! No PhotoShop!
Here is the link to his website:
www.kasrak.com/
Here are the links to some of the websites he has designed:
www.programmermeetdesigner.com/
www.gimpology.com/
www.screenshotforge.com/
Enough said!
John Maskell, Creative Director.
February 19th, 2008
Categories: Competitive Analysis, Consumer Trends & Forecasting, DVD Development, DVD Development, Uncategorized, Video Development
In the latest battle of technology and formats Sony Blue-Ray has won the battle against Toshiba HD DVD. This is just another in a long line of battles that consumers, industries and the market has had to decide between two options but room for only one winner. Just look back to the 70’s for the […]
February 13th, 2008
Categories: Brand Management, Brand Strategy Development, Marketing Plan Development
We all know that all it takes to start an inferno is a spark. Where does that spark come from and how is it fed to keep growing?
There is a sense that every business and marketing executive is looking for with that one great idea that will shoot them over the moon and make life […]