April 24th, 2009
Categories: Brand Management, Integrated Marketing, Media Planning and Buying
You can’t get something for nothing.
I remember my high school Economics teacher used to say TANSTAAFL (it rhymes with John’s brothel). It’s an acronym for There Ain’t No Such Think As A Free Lunch. In economic terms it means that everything has a cost associated with it. Whether it is a direct cost (the $100 […]
April 17th, 2009
Categories: Creative
Let’s face it, we our a society obsessed with external appearances. We want everyone and everything to look nice and —for the most part— that is a good thing. Maintaining a desirable appearance is aesthetically pleasing to others, it demonstrates a certain professionalism, it conveys trust, and shows the pride a company has in its […]
April 2nd, 2009
Categories: Brand Management, Product Marketing Development, Retail Marketing Strategy
I’m a big orange juice fan. Seldom a day goes by where I don’t drink a glass. I drink the 100% pure not from concentrate (sorry Minute Maid) version. I wouldn’t say I’m brand loyal. I tend to rotate between Tropicana, Florida’s Natural, and the local store brand (I buy which ever one is on […]