A Creative Communications Agency

BusinessWeek Online has a tremendous new article on the The Future of Marketing. They polled the team of advertising and branding luminaries recently gathered to judge the Effie Awards on 12 questions ranging from ‘Which medium will represent the largest percentage increase in spending this year for your brand (or your top client)?’ to ‘How will the growing Hispanic population (both native and foreign-born) within the U.S. affect the advertising industry as a whole?’. Quick, easy to easy to read slideshow.

From the article:

“A team of advertising and branding luminaries recently gathered to judge the Effie Awards. While the panel was deliberating over the year’s campaigns, we sent the members a survey to find out what’s really going on in the world of marketing and advertising. Their answers are shown here.”

Link: Advertisers on Advertising