A Creative Communications Agency

October 30th, 2006

Categories: Brand Management, Internet Advertising, Media Planning and Buying, Web Commercials, Web Commercials

Better ROI From YouTube Video Than Super Bowl Spot

From the Article: Think dove's "campaign for Real Beauty" generated a ton of buzz for relatively little expense? You haven't seen anything yet. With not a penny of paid media and in less than a month, "Dove Evolution," a 75-second viral film created by Ogilvy & Mather, Toronto, for the Unilever brand has reaped more than 1.7 million views on YouTube and has gotten significant play on TV talk shows "Ellen" and "The View" as well as on "Entertainment Tonight." It's also brought the biggest-ever traffic spike to CampaignForRealBeauty.com, three times more than Dove's Super Bowl ad and resulting publicity last year, according to Alexa.com.

Link: Better ROI From YouTube Video Than Super Bowl Spot  

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