A Creative Communications Agency

Dr. Pepper has kept its word and is offering every American a free 20 oz.  it will take some time though and time is running out. You have until 6pm EST TODAY to go to www.drpepper.com or call 1-888-DRPEPPER to register for a coupon to get a free pop. Be patient with the site and while you wait the 4-6 weeks for the coupons to be mailed out.

The site has been running slowly due to volume and a hotline had to be openend. I wonder how much of a problem this is generating for the Dr. Pepper marketing people? When they announced the promotion back in March did they have the logistics set up, or know the scope of what would have to be done if this seemingly million-to-one shot came in?

It is definatley too early to mark this promotion as a success but this message on the Dr. Pepper web site seems to speak to the amount of interest they have created:

DR PEPPER EXTENDS FREE COUPON OFFER DUE TO CONSUMER DEMAND

Everyone in America has until 6 PM EST on Monday, November 24 to get a free 20 oz. Dr Pepper

Click here to get a Free Dr Pepper for a limited time.

We are sorry for any delays you have experienced in securing a coupon for a free Dr Pepper. While we had taken additional steps to meet the expected demand for our offer, the response has been greater than anticipated. To resolve this, we are increasing our server capacity and making a toll-free number available (1-888-DRPEPPER or 1-888-377-3773). In addition, as a result of the technical delays, we are extending the offer and will provide more information shortly.

Thanks for your patience and support.

So it looks to be a fairly memorable promotion but how does it rank with the others of late?

What was your favorite? Which received the most mention and generated the most buzz?

- Free Taco (Taco Bell)

- Free Coffee (Starbucks)

- Free Dr. Pepper (Dr. Pepper)