A Creative Communications Agency

October 3rd, 2006

Categories: Brand Management, Consumer Trends & Forecasting, E-Mail Marketing, Instant Messages, Internet Marketing, Media Relations, Mobile Marketing, RSS Advertising

Teens: E-mail is for old people

Is e-mail only for the old? That's the contention of a string of articles published in the last four months, the most recent appearing today in the Chronicle of Higher Education. The Chronicle says that in a study last year, "teenagers preferred new technology, like instant messaging or text messaging, for talking to friends and use e-mail to communicate with 'old people.'" The Mercury News says, "For those of you who have just figured out how to zap spam or manage your inbox, prepare for the bad news: E-mail is, like, so yesterday." And then there's USA Today, which makes the claim that "E-mail is so last millennium."

Link: Teens: E-mail is for old people (Via ArsTechnica

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