April 24th, 2009
Categories: Brand Management, Integrated Marketing, Media Planning and Buying
You can’t get something for nothing.
I remember my high school Economics teacher used to say TANSTAAFL (it rhymes with John’s brothel). It’s an acronym for There Ain’t No Such Think As A Free Lunch. In economic terms it means that everything has a cost associated with it. Whether it is a direct cost (the $100 […]
April 2nd, 2009
Categories: Brand Management, Product Marketing Development, Retail Marketing Strategy
I’m a big orange juice fan. Seldom a day goes by where I don’t drink a glass. I drink the 100% pure not from concentrate (sorry Minute Maid) version. I wouldn’t say I’m brand loyal. I tend to rotate between Tropicana, Florida’s Natural, and the local store brand (I buy which ever one is on […]
November 24th, 2008
Categories: Brand Strategy Development, Consumer Marketing, Growth & Diversification Strategy, Integrated Marketing, Marketing Plan Development, Product Marketing Development, Project Management
Dr. Pepper has kept its word and is offering every American a free 20 oz. it will take some time though and time is running out. You have until 6pm EST TODAY to go to www.drpepper.com or call 1-888-DRPEPPER to register for a coupon to get a free pop. Be patient with the site and […]
November 17th, 2008
Categories: Brand Strategy Development, Customer Analysis, Growth & Diversification Strategy, Media Planning and Buying, Product Marketing Development
Over the last few months there have been a few national giveaways to “every American” but does it have an impact? First was the Steal a Base Steal a Taco promotion from Taco Bell during the World Series. The second was Voters get Free Coffee from Starbucks. And finally the promotion that could still fall […]
October 28th, 2008
Categories: Community Relations, Crisis Management, Growth & Diversification Strategy, Media Planning and Buying, Promotions, Retail Marketing Strategy, Uncategorized
Once again another nationwide promotion has come to be and everyone in the country, all 50 states, coast-to-coast, even Alaska and Hawaii, but not Puerto Rico; will receive a free crunchy taco from Taco Bell. Oh the joy in free tacos!
Taco Bell has managed a similar promotion as to that of Dr. Pepper for the […]
August 12th, 2008
Categories: Brand Management, Brand Strategy Development, Competitive Analysis, Growth & Diversification Strategy, Online Marketing Analysis, Search Engine Optimization, Website Development
Like any company in the 21st century you probably have your website all spiffy and ready to turn your enterprise into the greatest thing since someone sliced a loaf of bread. But, how do you get yourself ranked in Google and for what terms?
Google runs the show right now for web searches and is devoted […]
July 29th, 2008
Categories: Brand Strategy Development, Consumer Marketing, Industry Analysis, Public Relations Strategy
Gas is getting expensive, we know. Car/truck companies are trying to make the best out of a bad situation and have been recently running advertisements where they boast about how far you can drive on a tank of gas with their larger size vehicles. Is this something to boast about or just a misleading statement […]
April 23rd, 2008
Categories: Blog Management, Consumer Marketing, Consumer Trends & Forecasting, Customer Analysis, E-Mail Marketing, Forum, Integrated Marketing, Interactive Media, Internet Advertising, Website Development
Many of us are sick of receiving junk emails that clutter up or Inbox every day, BUT sometimes there is information that we want to receive from valued sources. How do you keep your email clean but still receive the latest industry news or headlines that concern you? You sign up for RSS feeds. RSS […]
April 16th, 2008
Categories: Brand Management, Brand Strategy Development, Consumer Trends & Forecasting
It is a situation presently being addressed by many businesses, there is a recession and marketers need to make decisions to adapt. Here is a list of five things that a business who if feeling the strains of a recession should instill now to be successful when the tables turn.
Don’t Hide - Many businesses decide […]
April 4th, 2008
Categories: Brand Strategy Development, Consumer Trends & Forecasting, Industry Analysis, Marketing Management, Marketing Plan Development
Taking a chance comes down to the battle between the brain and your guts. You can pull all the logic and facts together but the feeling that is in your gut could outweigh even the most convincing data. Marketing managers and the relating creative team want to base their ideas on their gut instincts but […]