March 3rd, 2008
Categories: Brand Strategy Development, Competitive Analysis, Consumer Trends & Forecasting, Global Strategy Development, Marketing Plan Development
Many people try to focus on the current time as a new, ever changing business environment where innovation and technology are advancing so quickly that companies are constantly struggling to catch up. The truth is that throughout history, business has always been changing. This is not a new phenomenon.
Yes, the internet and all the […]
January 3rd, 2008
Categories: Brand Strategy Development, Competitive Analysis, Consumer Trends & Forecasting, Global Strategy Development, Growth & Diversification Strategy
Developing technologies are not a new concept but the rate of development seems to be at an all time high. The amount of information, technology, innovation and development is changing every day. Take a look at your cell phone. First of all everyone probably has one. Then think of how old your phone is compared […]
October 26th, 2007
Categories: Brand Management, Brand Strategy Development, Global Strategy Development, Marketing Plan Development
Products can be duplicated and manufacturing processes can be replicated. This is the trend of almost every business, manufacturer, product and service in the world. Think of it like a large pharmaceutical company. You spend millions-and-millions of dollars and years-and-years of time developing a terrific new drug that will revolutionize medicine. You take out all […]
September 20th, 2007
Categories: Blog Management, Brand Management, Brand Strategy Development, Business Marketing, Consumer Marketing, Consumer Trends & Forecasting, Customer Analysis, E-Commerce Marketing, Global Strategy Development, Growth & Diversification Strategy, Industry Analysis, Integrated Marketing, Internet Advertising, Internet Marketing, Marketing Plan Development, Product Marketing Development, Retail Marketing Strategy, Web Commercials, Website Development
The Dom Cathedral, located in the heart of Cologne Germany, is the largest Gothic Cathedral in Europe, as well as a UNESCO World Heritage Site, an organization who describes it as an “exceptional work of human creative genius”. The construction of the cathedral began in 1228 and was completed in 1880.
The Cathedral took 632 […]
September 20th, 2007
Categories: Brand Strategy Development, Consumer Trends & Forecasting, Customer Analysis, Global Strategy Development, Marketing Plan Development, Media Planning and Buying, Multicultural Marketing Strategy, Product Marketing Development, Retail Marketing Strategy
For many Gamers September 25 has been a long away date that would not come soon enough. On Tuesday, September 25 Halo 3 comes out and there are already over $1 million in pre-release orders. Is this really a big deal to the rest of the consumer market? You better believe it! Halo has become […]
September 6th, 2007
Categories: Brand Strategy Development, Broadcast Development, Consumer Trends & Forecasting, Global Strategy Development, Interactive Entertainment, Interactive Media
NBC Universal has announced they will end their relationship with Apple in the sale of TV shows through iTunes online. NBC is going to go with the alternative and lesser-known, Amazon.com’s Unbox. The article on Adweek.com referenced the strict pricing structure that Apple has set for the purchase and download of media.
What is this saying […]
June 22nd, 2007
Categories: Brand Management, Brand Strategy Development, Consumer Trends & Forecasting, Customer Analysis, Global Strategy Development, Industry Analysis
Why would the number one car maker in the world be paranoid? Because they know what can happen when a company becomes complacent. Toyota has taken over GM as the #1 car maker in the world, things should be perfect at the company right?
The answer is no. Toyota is preparing for the future and in […]
May 18th, 2007
Categories: Brand Strategy Development, Consumer Marketing, Customer Analysis, Global Strategy Development, Integrated Marketing, Internet Marketing, Marketing Plan Development, Online Marketing Analysis, Product Introductions, Product Marketing Development
AdAge has posted an article about research done on the online buzz marketing and where it comes from. The answer, big campaigns. The article references studies done by two Neilson c.o properties and how the most talked about items on the web are from companies who put the time and resources behind the launch.
“What we […]