November 24th, 2008
Categories: Brand Strategy Development, Consumer Marketing, Growth & Diversification Strategy, Integrated Marketing, Marketing Plan Development, Product Marketing Development, Project Management
Dr. Pepper has kept its word and is offering every American a free 20 oz. it will take some time though and time is running out. You have until 6pm EST TODAY to go to www.drpepper.com or call 1-888-DRPEPPER to register for a coupon to get a free pop. Be patient with the site and […]
November 17th, 2008
Categories: Brand Strategy Development, Customer Analysis, Growth & Diversification Strategy, Media Planning and Buying, Product Marketing Development
Over the last few months there have been a few national giveaways to “every American” but does it have an impact? First was the Steal a Base Steal a Taco promotion from Taco Bell during the World Series. The second was Voters get Free Coffee from Starbucks. And finally the promotion that could still fall […]
October 28th, 2008
Categories: Community Relations, Crisis Management, Growth & Diversification Strategy, Media Planning and Buying, Promotions, Retail Marketing Strategy, Uncategorized
Once again another nationwide promotion has come to be and everyone in the country, all 50 states, coast-to-coast, even Alaska and Hawaii, but not Puerto Rico; will receive a free crunchy taco from Taco Bell. Oh the joy in free tacos!
Taco Bell has managed a similar promotion as to that of Dr. Pepper for the […]
August 12th, 2008
Categories: Brand Management, Brand Strategy Development, Competitive Analysis, Growth & Diversification Strategy, Online Marketing Analysis, Search Engine Optimization, Website Development
Like any company in the 21st century you probably have your website all spiffy and ready to turn your enterprise into the greatest thing since someone sliced a loaf of bread. But, how do you get yourself ranked in Google and for what terms?
Google runs the show right now for web searches and is devoted […]
March 25th, 2008
Categories: Brand Management, Brand Strategy Development, Budget Planning, Competitive Analysis, Growth & Diversification Strategy, Industry Analysis, Marketing Plan Development
It’s not hard to say that the economy and has made the turn into a recession. The housing market was one of the beginners and other industries are feeling the same pains now. As a company in a recession what should you do? When the market turns sour many companies cut marketing budgets first, is […]
January 3rd, 2008
Categories: Brand Strategy Development, Competitive Analysis, Consumer Trends & Forecasting, Global Strategy Development, Growth & Diversification Strategy
Developing technologies are not a new concept but the rate of development seems to be at an all time high. The amount of information, technology, innovation and development is changing every day. Take a look at your cell phone. First of all everyone probably has one. Then think of how old your phone is compared […]
December 14th, 2007
Categories: Brand Strategy Development, Consumer Trends & Forecasting, Growth & Diversification Strategy, Interactive Media, Marketing Plan Development
Web 2.0 is intended to give users more control over what they do and what they see. Does this mean that companies loose control over what they put out? Not really. Some times things just get more attention than expected.
Take for example the situation with Mr. Splashy Pants. Not familiar? Mr. Splashy Pants is the […]
November 16th, 2007
Categories: Brand Management, Brand Strategy Development, Consumer Trends & Forecasting, Growth & Diversification Strategy, Marketing Plan Development
It’s nothing new that marketers react to the latest consumer trends. The trouble as described in the Adage.com article Marketers, Seize the Opportunity to Help Heal Society’s Ills goes over the reason to take more consideration into how you react to a trend.
This continues along the lines of the reason companies must be Promise Centric […]
November 2nd, 2007
Categories: Brand Strategy Development, Consumer Trends & Forecasting, Growth & Diversification Strategy, Internet Marketing, Marketing Plan Development, Online Marketing Analysis, Web Analytics, Website Development
In a recent article on Adage.com titled Google and MySpace Combine Forces to Take on Facebook they discuss the latest partnership between two great forces on the web to take on another. As we all know the competition level on the web is among the most competitive industries around.
The article goes into detail about how […]
September 20th, 2007
Categories: Blog Management, Brand Management, Brand Strategy Development, Business Marketing, Consumer Marketing, Consumer Trends & Forecasting, Customer Analysis, E-Commerce Marketing, Global Strategy Development, Growth & Diversification Strategy, Industry Analysis, Integrated Marketing, Internet Advertising, Internet Marketing, Marketing Plan Development, Product Marketing Development, Retail Marketing Strategy, Web Commercials, Website Development
The Dom Cathedral, located in the heart of Cologne Germany, is the largest Gothic Cathedral in Europe, as well as a UNESCO World Heritage Site, an organization who describes it as an “exceptional work of human creative genius”. The construction of the cathedral began in 1228 and was completed in 1880.
The Cathedral took 632 […]