July 29th, 2008
Categories: Brand Strategy Development, Consumer Marketing, Industry Analysis, Public Relations Strategy
Gas is getting expensive, we know. Car/truck companies are trying to make the best out of a bad situation and have been recently running advertisements where they boast about how far you can drive on a tank of gas with their larger size vehicles. Is this something to boast about or just a misleading statement […]
April 4th, 2008
Categories: Brand Strategy Development, Consumer Trends & Forecasting, Industry Analysis, Marketing Management, Marketing Plan Development
Taking a chance comes down to the battle between the brain and your guts. You can pull all the logic and facts together but the feeling that is in your gut could outweigh even the most convincing data. Marketing managers and the relating creative team want to base their ideas on their gut instincts but […]
March 25th, 2008
Categories: Brand Management, Brand Strategy Development, Budget Planning, Competitive Analysis, Growth & Diversification Strategy, Industry Analysis, Marketing Plan Development
It’s not hard to say that the economy and has made the turn into a recession. The housing market was one of the beginners and other industries are feeling the same pains now. As a company in a recession what should you do? When the market turns sour many companies cut marketing budgets first, is […]
March 13th, 2008
Categories: Banner Ads, Consumer Marketing, Customer Analysis, Industry Analysis, Internet Security Services, Retail Marketing Strategy
With the technology we have developed there is more of your personal information floating around than you may realize. How many online forms have you filled out to get access to information, news, a free trial offer, special offers, or services that make our lives more convenient because we can now use a computer rather […]
September 20th, 2007
Categories: Blog Management, Brand Management, Brand Strategy Development, Business Marketing, Consumer Marketing, Consumer Trends & Forecasting, Customer Analysis, E-Commerce Marketing, Global Strategy Development, Growth & Diversification Strategy, Industry Analysis, Integrated Marketing, Internet Advertising, Internet Marketing, Marketing Plan Development, Product Marketing Development, Retail Marketing Strategy, Web Commercials, Website Development
The Dom Cathedral, located in the heart of Cologne Germany, is the largest Gothic Cathedral in Europe, as well as a UNESCO World Heritage Site, an organization who describes it as an “exceptional work of human creative genius”. The construction of the cathedral began in 1228 and was completed in 1880.
The Cathedral took 632 […]
August 9th, 2007
Categories: Art Direction, Creative, Industry Analysis, Print Design, Website Development
In a previous post I wrote about my 10 favorite fonts from an advertising career spanning 29 years. Well! It seems SmashingMagazine.com has a similar idea about beautiful fonts—They have posted 80 beautiful typefaces on their site.
They have done a good job. How many more reasons do you need to start using beautiful, professional type […]
June 22nd, 2007
Categories: Brand Management, Brand Strategy Development, Consumer Trends & Forecasting, Customer Analysis, Global Strategy Development, Industry Analysis
Why would the number one car maker in the world be paranoid? Because they know what can happen when a company becomes complacent. Toyota has taken over GM as the #1 car maker in the world, things should be perfect at the company right?
The answer is no. Toyota is preparing for the future and in […]
June 8th, 2007
Categories: Art Direction, Creative, Industry Analysis, Print Design, Website Development
Over an advertising career spanning 29 years there are still 10 favorite fonts I always return to. These fonts have remained fresh for as long as I can remember—Whether used for classical or modern typesetting styles. The beauty of fonts is that you can use the same font for different clients and they can look […]
June 7th, 2007
Categories: Art Direction, Brand Management, Consumer Marketing, Consumer Trends & Forecasting, Creative, Direct Marketing, Industry Analysis, Integrated Marketing, Internet Advertising, Internet Marketing, Online Marketing Analysis, Website Development
When it comes to copywriting for advertising content, there are two different types. Ad Agency writing and writing for the web.
So what is Ad Agency copywriting?
It’s about selling brand image with a smart headline combined with short, well crafted body copy that drops a few ‘why you need the product’ benefits. What the copy implies […]
June 7th, 2007
Categories: Brand Management, Consumer Trends & Forecasting, Industry Analysis, Internet Marketing
Take a look at this incredible tech demonstration from TED of Photosynth. The initial demonstration of the image handling architecture called Seadragon is striking enough - showing an electronic mock-up of the Guardian Magazine in multi-scalar view similar to an actual physical copy. The Seadragon technology completely ignores conventional ideas of screen resolution and screen […]