April 2nd, 2009
Categories: Brand Management, Product Marketing Development, Retail Marketing Strategy
I’m a big orange juice fan. Seldom a day goes by where I don’t drink a glass. I drink the 100% pure not from concentrate (sorry Minute Maid) version. I wouldn’t say I’m brand loyal. I tend to rotate between Tropicana, Florida’s Natural, and the local store brand (I buy which ever one is on […]
November 24th, 2008
Categories: Brand Strategy Development, Consumer Marketing, Growth & Diversification Strategy, Integrated Marketing, Marketing Plan Development, Product Marketing Development, Project Management
Dr. Pepper has kept its word and is offering every American a free 20 oz. it will take some time though and time is running out. You have until 6pm EST TODAY to go to www.drpepper.com or call 1-888-DRPEPPER to register for a coupon to get a free pop. Be patient with the site and […]
November 17th, 2008
Categories: Brand Strategy Development, Customer Analysis, Growth & Diversification Strategy, Media Planning and Buying, Product Marketing Development
Over the last few months there have been a few national giveaways to “every American” but does it have an impact? First was the Steal a Base Steal a Taco promotion from Taco Bell during the World Series. The second was Voters get Free Coffee from Starbucks. And finally the promotion that could still fall […]
February 26th, 2008
Categories: Brand Management, Brand Strategy Development, Consumer Marketing, Marketing Plan Development, Product Marketing Development
It has been announced that Lipitor ads are being pulled by the maker Pfizer because of investigation into “misimpressions” in the advertising campaign. Pfizer made the decision to pull the ads but it isn’t likely to end there. House committee members have requested documentation relating to the campaign and could still render a final verdict […]
September 20th, 2007
Categories: Blog Management, Brand Management, Brand Strategy Development, Business Marketing, Consumer Marketing, Consumer Trends & Forecasting, Customer Analysis, E-Commerce Marketing, Global Strategy Development, Growth & Diversification Strategy, Industry Analysis, Integrated Marketing, Internet Advertising, Internet Marketing, Marketing Plan Development, Product Marketing Development, Retail Marketing Strategy, Web Commercials, Website Development
The Dom Cathedral, located in the heart of Cologne Germany, is the largest Gothic Cathedral in Europe, as well as a UNESCO World Heritage Site, an organization who describes it as an “exceptional work of human creative genius”. The construction of the cathedral began in 1228 and was completed in 1880.
The Cathedral took 632 […]
September 20th, 2007
Categories: Brand Strategy Development, Consumer Trends & Forecasting, Customer Analysis, Global Strategy Development, Marketing Plan Development, Media Planning and Buying, Multicultural Marketing Strategy, Product Marketing Development, Retail Marketing Strategy
For many Gamers September 25 has been a long away date that would not come soon enough. On Tuesday, September 25 Halo 3 comes out and there are already over $1 million in pre-release orders. Is this really a big deal to the rest of the consumer market? You better believe it! Halo has become […]
August 16th, 2007
Categories: Brand Management, Brand Strategy Development, Interactive Media, Interactive Product Demo, Media Production, Product Marketing Development
Monday August 13, Craig T. Nelson came to Charlotte.
Craig T. Nelson, known as Mr. Incredible to some and Coach to others. ECMS Worldwide is working on a TV pilot with Mr. Nelson which includes some research in NASCAR. This pilot has to do with a racing family’s struggle to stay together, which will include […]
June 19th, 2007
Categories: Brand Management, Consumer Trends & Forecasting, Creative, Product Marketing Development, Web Commercials
Speculation is still flying the week before the iPhone is set to release over whether it will be the earth-shaking hit that it’s expected to be, or whether it will flop like a sea lion on a rock. The arguments for the flop include such logical arguments as “all the other convergence devices were failures, […]
May 18th, 2007
Categories: Brand Strategy Development, Consumer Marketing, Customer Analysis, Global Strategy Development, Integrated Marketing, Internet Marketing, Marketing Plan Development, Online Marketing Analysis, Product Introductions, Product Marketing Development
AdAge has posted an article about research done on the online buzz marketing and where it comes from. The answer, big campaigns. The article references studies done by two Neilson c.o properties and how the most talked about items on the web are from companies who put the time and resources behind the launch.
“What we […]
March 12th, 2007
Categories: Brand Strategy Development, Business Marketing, Consumer Marketing, Consumer Trends & Forecasting, Direct Marketing, Integrated Marketing, Product Marketing Development, Promotions
More than a dozen states are considering do-not-mail lists. If passed, residents from Hawaii to Colorado, Maryland to New York and Texas to Washington state will be able to sign up for a list and be free of “junk mail” forever. If there’s a glimmer of hope for the purveyors of old-school direct mail, it’s […]