March 25th, 2008
Categories: Brand Management, Brand Strategy Development, Budget Planning, Competitive Analysis, Growth & Diversification Strategy, Industry Analysis, Marketing Plan Development
It’s not hard to say that the economy and has made the turn into a recession. The housing market was one of the beginners and other industries are feeling the same pains now. As a company in a recession what should you do? When the market turns sour many companies cut marketing budgets first, is […]
January 14th, 2008
Categories: Brand Management, Brand Strategy Development, Budget Planning, Consumer Trends & Forecasting, Internet Marketing, Website Development
If you have not already set aside a budget for digital marketing you are falling behind. Companies must now include digital media into their marketing budgets. Digital is a medium that is established and can provide the clearest results and consumer information.
Digital marketing must not be treated as a sideshow to your brand strategy, it […]
June 6th, 2007
Categories: Brand Strategy Development, Broadcast Development, Budget Planning, Business Marketing, Consumer Marketing, Consumer Trends & Forecasting, Customer Analysis, Integrated Marketing, Interactive Media, Internet Marketing, Marketing Plan Development, Media Planning and Buying, Media Production, Media Relations
There is an interesting article on AdAge.com that goes over the benefits and risks involved in using User-Generated Content in advertising campaigns. The idea is one that has been in progress for some time but it hasn’t been grasped by many companies as a viable mainstream media channel. AdAge discusses how important it is to […]