April 4th, 2008
Categories: Brand Strategy Development, Consumer Trends & Forecasting, Industry Analysis, Marketing Management, Marketing Plan Development
Taking a chance comes down to the battle between the brain and your guts. You can pull all the logic and facts together but the feeling that is in your gut could outweigh even the most convincing data. Marketing managers and the relating creative team want to base their ideas on their gut instincts but […]
February 21st, 2008
Categories: Brand Management, Creative, Internet Advertising, Marketing Management, Website Development
Now marketers can put their marketing brief online to mine ideas from all corners of the earth. Just go to www.bootb.com, the brain child of a French based company. The website appears to work as an an auction site for creative ideas, much the same way eBay does for products.
The purpose is to mine for […]
July 24th, 2007
Categories: Brand Strategy Development, Consumer Marketing, Consumer Trends & Forecasting, Integrated Marketing, Marketing Management, Marketing Plan Development
In a recent Adage.com article they review how a number of companies are making the mistake to go after the “multi” marketing approach.
“Multi” is one of the most dangerous words in the dictionary. Multimedia, multiplatform, multifunction, multichannel, multidigital, multifaceted. Whenever you hear the word “multi,” you can be pretty sure it’s a sign of trouble. […]
March 14th, 2007
Categories: Marketing Management, Photography, Video Development, Website Development
George Lange understands how to photograph people with a sense of fresh style and passion, which is evident in his 2006 Photo Flip Book. Of note is the way George chose to sell his work in this irresisitible stills-style video … it just keeps you coming back to hit the replay button. Now we need […]
March 14th, 2007
Categories: 3D Programs, Art Direction, Creative, Flash Development, Illustration, Interactive Entertainment, Interactive Media, Interactive Product Demo, Marketing Management, Media Gallery, Photo Gallery, Print Design, Web Commercials, Website Development
This is a Beautiful flash portfolio by Peter Jaworsky. Â
The Hejz, design portfolio of Warsaw based artist and designer Peter Jaworowski.
Link: http://www.hejz.com/main.html