October 28th, 2008
Categories: Community Relations, Crisis Management, Growth & Diversification Strategy, Media Planning and Buying, Promotions, Retail Marketing Strategy, Uncategorized
Once again another nationwide promotion has come to be and everyone in the country, all 50 states, coast-to-coast, even Alaska and Hawaii, but not Puerto Rico; will receive a free crunchy taco from Taco Bell. Oh the joy in free tacos!
Taco Bell has managed a similar promotion as to that of Dr. Pepper for the […]
March 12th, 2007
Categories: Brand Strategy Development, Business Marketing, Consumer Marketing, Consumer Trends & Forecasting, Direct Marketing, Integrated Marketing, Product Marketing Development, Promotions
More than a dozen states are considering do-not-mail lists. If passed, residents from Hawaii to Colorado, Maryland to New York and Texas to Washington state will be able to sign up for a list and be free of “junk mail” forever. If there’s a glimmer of hope for the purveyors of old-school direct mail, it’s […]