February 19th, 2008
Categories: Competitive Analysis, Consumer Trends & Forecasting, DVD Development, DVD Development, Uncategorized, Video Development
In the latest battle of technology and formats Sony Blue-Ray has won the battle against Toshiba HD DVD. This is just another in a long line of battles that consumers, industries and the market has had to decide between two options but room for only one winner. Just look back to the 70’s for the […]
June 11th, 2007
Categories: Creative, Video Development, Web Commercials
Leo Burnett Sydney partnered with its client, WWF, to create Earth Hour, a challenge to the world to take a stand against global warming. For one hour, they asked Sydney to turn off their lights on March 31, 2007. The experiment was a success, resulting in an over 10% reduction in greenhouse gas emissions during […]
June 7th, 2007
Categories: Brand Strategy Development, Broadcast Development, Creative, Video Development, Web Commercials
Skoda positions their brand as “Manufacturer of Happy Drivers.” To that end, they have partnered with Fallon London to create a series of spots so endearing that the viewer has instant rapport with the brand as the friendly, bashful, soft-spoken buddy. There is no need to emphasize how quickly the car can accelerate from 0 […]
May 11th, 2007
Categories: Art Direction, Creative, Video Development
Well, it turns out the Helvetica documentary WAS coming to Charlotte - for one screening. I was there last night and was pleasantly surprised that it didn’t devolve into History of Typography 101.
Chock full of example after example of Helvetica used in the everyday things we take for granted, it was both an entertaining […]
April 13th, 2007
Categories: Art Direction, Creative, Video Development
Director Alfonso Cuaron takes a creative stab at the long-shot format in Children of Men. In two notable scenes in which he wanted an unbroken “documentary style” sequence, he pulled off the impossible by shooting a car interior and a street/explosion scene with no cuts. He used an elaborate rig for the car and more […]
March 19th, 2007
Categories: Art Direction, Brand Management, Broadcast Development, Creative, Video Development, Web Commercials
Saatchi & Saatchi New York have put together 3 innovative and gorgeous tv spots for JC Penney’s, using Saatchi CEO Kevin Roberts’ notion of Lovemarks, which is intended to create an emotional bond between the customer and the company. The spots are entertaining and intriguing, but will they make customers flock to their local Penney’s […]
March 14th, 2007
Categories: Marketing Management, Photography, Video Development, Website Development
George Lange understands how to photograph people with a sense of fresh style and passion, which is evident in his 2006 Photo Flip Book. Of note is the way George chose to sell his work in this irresisitible stills-style video … it just keeps you coming back to hit the replay button. Now we need […]
March 13th, 2007
Categories: Creative, Illustration, Video Development
If you like stop frame animation like Wallace & Gromit, Gumby, and the like. You will enjoy this movie. I wonder how many pieces of paper he used?
link: http://www.youtube.com/watch?v=u46eaeAfeqwÂ
March 13th, 2007
Categories: Art Direction, Creative, Print Design, Video Development
It truly is possible to make an engaging, beautiful video piece using only type and a very careful ear for timing. Courtesy of creativebits, here is an animation of a Samuel L Jackson scene. It’s yet more evidence of the gradual merging of graphic design sensibilities with the motion industry… and an eye for typographic […]
March 12th, 2007
Categories: Art Direction, Creative, Print Design, Video Development
There is a documentary film being made right now about… a font. That makes me so happy. Check out Helvetica here.
And of course, the movie poster, designed by Experimental Jetset, is true to the typeface’s nature:
The movie is described as “a feature-length independent film about typography, graphic design and global visual culture.” I wonder […]