August 12th, 2008
Categories: Brand Management, Brand Strategy Development, Competitive Analysis, Growth & Diversification Strategy, Online Marketing Analysis, Search Engine Optimization, Website Development
Like any company in the 21st century you probably have your website all spiffy and ready to turn your enterprise into the greatest thing since someone sliced a loaf of bread. But, how do you get yourself ranked in Google and for what terms?
Google runs the show right now for web searches and is devoted […]
April 23rd, 2008
Categories: Blog Management, Consumer Marketing, Consumer Trends & Forecasting, Customer Analysis, E-Mail Marketing, Forum, Integrated Marketing, Interactive Media, Internet Advertising, Website Development
Many of us are sick of receiving junk emails that clutter up or Inbox every day, BUT sometimes there is information that we want to receive from valued sources. How do you keep your email clean but still receive the latest industry news or headlines that concern you? You sign up for RSS feeds. RSS […]
February 21st, 2008
Categories: Brand Management, Creative, Internet Advertising, Marketing Management, Website Development
Now marketers can put their marketing brief online to mine ideas from all corners of the earth. Just go to www.bootb.com, the brain child of a French based company. The website appears to work as an an auction site for creative ideas, much the same way eBay does for products.
The purpose is to mine for […]
February 19th, 2008
Categories: Website Development
How about a 14-year old web developer.
His name is Kasra Kyanzadeh. When he’s not occupied by schoolwork he’s creating websites with PHP, MySQL and The Gimp. Huh! No PhotoShop!
Here is the link to his website:
www.kasrak.com/
Here are the links to some of the websites he has designed:
www.programmermeetdesigner.com/
www.gimpology.com/
www.screenshotforge.com/
Enough said!
John Maskell, Creative Director.
January 14th, 2008
Categories: Brand Management, Brand Strategy Development, Budget Planning, Consumer Trends & Forecasting, Internet Marketing, Website Development
If you have not already set aside a budget for digital marketing you are falling behind. Companies must now include digital media into their marketing budgets. Digital is a medium that is established and can provide the clearest results and consumer information.
Digital marketing must not be treated as a sideshow to your brand strategy, it […]
November 27th, 2007
Categories: Brand Strategy Development, Flash Development, Interactive Entertainment, Interactive Media, Website Development
Looking for the kind of ActionScripter needed to bring your ideas to life on the internet? The kind of talented ActionScripter that doesn’t fade away into the Ethernet once your ActionScript project is completed.
You know that frustrating feeling when your freelance guru has just completed your awesome project by bringing your motion and data rich […]
November 2nd, 2007
Categories: Brand Strategy Development, Consumer Trends & Forecasting, Growth & Diversification Strategy, Internet Marketing, Marketing Plan Development, Online Marketing Analysis, Web Analytics, Website Development
In a recent article on Adage.com titled Google and MySpace Combine Forces to Take on Facebook they discuss the latest partnership between two great forces on the web to take on another. As we all know the competition level on the web is among the most competitive industries around.
The article goes into detail about how […]
September 20th, 2007
Categories: Blog Management, Brand Management, Brand Strategy Development, Business Marketing, Consumer Marketing, Consumer Trends & Forecasting, Customer Analysis, E-Commerce Marketing, Global Strategy Development, Growth & Diversification Strategy, Industry Analysis, Integrated Marketing, Internet Advertising, Internet Marketing, Marketing Plan Development, Product Marketing Development, Retail Marketing Strategy, Web Commercials, Website Development
The Dom Cathedral, located in the heart of Cologne Germany, is the largest Gothic Cathedral in Europe, as well as a UNESCO World Heritage Site, an organization who describes it as an “exceptional work of human creative genius”. The construction of the cathedral began in 1228 and was completed in 1880.
The Cathedral took 632 […]
August 9th, 2007
Categories: Art Direction, Creative, Industry Analysis, Print Design, Website Development
In a previous post I wrote about my 10 favorite fonts from an advertising career spanning 29 years. Well! It seems SmashingMagazine.com has a similar idea about beautiful fonts—They have posted 80 beautiful typefaces on their site.
They have done a good job. How many more reasons do you need to start using beautiful, professional type […]
June 8th, 2007
Categories: Art Direction, Creative, Industry Analysis, Print Design, Website Development
Over an advertising career spanning 29 years there are still 10 favorite fonts I always return to. These fonts have remained fresh for as long as I can remember—Whether used for classical or modern typesetting styles. The beauty of fonts is that you can use the same font for different clients and they can look […]