April 23rd, 2008
Categories: Blog Management, Consumer Marketing, Consumer Trends & Forecasting, Customer Analysis, E-Mail Marketing, Forum, Integrated Marketing, Interactive Media, Internet Advertising, Website Development
Many of us are sick of receiving junk emails that clutter up or Inbox every day, BUT sometimes there is information that we want to receive from valued sources. How do you keep your email clean but still receive the latest industry news or headlines that concern you? You sign up for RSS feeds. RSS […]
December 14th, 2007
Categories: Brand Strategy Development, Consumer Trends & Forecasting, Growth & Diversification Strategy, Interactive Media, Marketing Plan Development
Web 2.0 is intended to give users more control over what they do and what they see. Does this mean that companies loose control over what they put out? Not really. Some times things just get more attention than expected.
Take for example the situation with Mr. Splashy Pants. Not familiar? Mr. Splashy Pants is the […]
November 27th, 2007
Categories: Brand Strategy Development, Flash Development, Interactive Entertainment, Interactive Media, Website Development
Looking for the kind of ActionScripter needed to bring your ideas to life on the internet? The kind of talented ActionScripter that doesn’t fade away into the Ethernet once your ActionScript project is completed.
You know that frustrating feeling when your freelance guru has just completed your awesome project by bringing your motion and data rich […]
November 20th, 2007
Categories: Interactive Media, Interactive Product Demo, Uncategorized
A recent article in Businessweek covered professional video production and web distribution. While some sites such as Youtube.com are a haven for amateur producers, the advertising dollars follow the professionally produced pieces ($7 versus $60 per 1000 views). The web will still be a great place for budding videomakers to get their start, but only […]
November 12th, 2007
Categories: Interactive Media
Michael Eisner was recently interviewed by AdAge. He discussed his acquisition of Tops Trading Cards and some other projects in the works. He really hits home at the end of the article when he discusses the future of digital entertainment distribution. I feel he is right on the mark and the companies that successfully operate […]
September 6th, 2007
Categories: Interactive Media
Imagine having a location for your business in every town in every state. We are talking more outlets then Starbucks or even McDonald’s. We’re talking a storefront outside of just about every house in the United States, check that – World. Guess what? You already do.
The internet has changed the business paradigm in a huge […]
September 6th, 2007
Categories: Brand Strategy Development, Broadcast Development, Consumer Trends & Forecasting, Global Strategy Development, Interactive Entertainment, Interactive Media
NBC Universal has announced they will end their relationship with Apple in the sale of TV shows through iTunes online. NBC is going to go with the alternative and lesser-known, Amazon.com’s Unbox. The article on Adweek.com referenced the strict pricing structure that Apple has set for the purchase and download of media.
What is this saying […]
August 16th, 2007
Categories: Interactive Media
Several years ago, I sat there wondering why I couldn’t download just one song at a time. I remember thinking it would be great if I could pay a dollar to download whatever song I wanted. I was usually disappointed with entire albums, and I didn’t like the hassle and expense of buying a CD […]
August 16th, 2007
Categories: Brand Management, Brand Strategy Development, Interactive Media, Interactive Product Demo, Media Production, Product Marketing Development
Monday August 13, Craig T. Nelson came to Charlotte.
Craig T. Nelson, known as Mr. Incredible to some and Coach to others. ECMS Worldwide is working on a TV pilot with Mr. Nelson which includes some research in NASCAR. This pilot has to do with a racing family’s struggle to stay together, which will include […]
June 6th, 2007
Categories: Brand Strategy Development, Broadcast Development, Budget Planning, Business Marketing, Consumer Marketing, Consumer Trends & Forecasting, Customer Analysis, Integrated Marketing, Interactive Media, Internet Marketing, Marketing Plan Development, Media Planning and Buying, Media Production, Media Relations
There is an interesting article on AdAge.com that goes over the benefits and risks involved in using User-Generated Content in advertising campaigns. The idea is one that has been in progress for some time but it hasn’t been grasped by many companies as a viable mainstream media channel. AdAge discusses how important it is to […]