October 28th, 2008
Categories: Community Relations, Crisis Management, Growth & Diversification Strategy, Media Planning and Buying, Promotions, Retail Marketing Strategy, Uncategorized
Once again another nationwide promotion has come to be and everyone in the country, all 50 states, coast-to-coast, even Alaska and Hawaii, but not Puerto Rico; will receive a free crunchy taco from Taco Bell. Oh the joy in free tacos!
Taco Bell has managed a similar promotion as to that of Dr. Pepper for the […]
July 29th, 2008
Categories: Brand Strategy Development, Consumer Marketing, Industry Analysis, Public Relations Strategy
Gas is getting expensive, we know. Car/truck companies are trying to make the best out of a bad situation and have been recently running advertisements where they boast about how far you can drive on a tank of gas with their larger size vehicles. Is this something to boast about or just a misleading statement […]
August 15th, 2007
Categories: Client Service, Community Relations, Event Planning, Leadership Communications, Media Relations, Project Management, Public Relations Strategy, Special Projects
Projects. Teams. We learned it beginning in little league baseball. There is no I in team. In this very office we have a picture celebrating the teamwork displayed in a v flying flock of geese. That picture is directly above the sign telling people to clean up their own dishes. (I believe the “clean your […]
March 13th, 2007
Categories: Public Relations Strategy
 … And Why Both Sides Must Work Harder to Bridge it
Commentary on why marketing and public relations should not work independently of each other in the corporate world. This article looks at why approaches to client solutions need to combine marketing and public relations to achieve results. Â
Link: The Cultural Gulf That Separates Marketing and PR and […]
December 26th, 2006
Categories: Crisis Management, Media Relations
People tend to not think about crisis management until they actually have a crisis and by that time it is far too late. Sony's recent battery fiasco is a good example of why companies need to pro actively think about crisis management and the importance of maintaining a professional PR image.
Link: Sony Battery Woes Blamed […]
December 14th, 2006
Categories: Public Relations Strategy
Taco Bell’s continuing search into the cause behind an E. coli outbreak across some of its locations has prompted the chain to launch a PR campaign around food safety. With the cause of the outbreak still in question, the campaign may be too much too soon without the proper answers in place to reinforce the […]
November 16th, 2006
Categories: Media Relations
Royal Group Technologies, which is one of the largest extruders of cellular vinyl PVC window and door profiles in North America, is now planning to expand its product offering to include open, shelf-type systems to be used by window and door fabricators.
The Canadian-based company, which was recently acquired by Georgia Gulf that is headquartered in […]
October 3rd, 2006
Categories: Brand Management, Consumer Trends & Forecasting, E-Mail Marketing, Instant Messages, Internet Marketing, Media Relations, Mobile Marketing, RSS Advertising
Is e-mail only for the old? That's the contention of a string of articles published in the last four months, the most recent appearing today in the Chronicle of Higher Education. The Chronicle says that in a study last year, "teenagers preferred new technology, like instant messaging or text messaging, for talking to friends and […]
July 17th, 2006
Categories: Internet Marketing, Media Relations
FeedBurner.com, which syndicates Web postings for 200,000 publishers, said it has acquired blog analytics company BlogBeat.net for undisclosed terms.
Link: FeedBurner buys BlogBeat, expanding blog analysis (Via Yahoo News)
July 14th, 2006
Categories: Internet Marketing, Media Relations
Digg is a captivating social news aggregator where members of its community vote on which stories will be featured on the front page; NYTimes.com, of course, is the online version of the New York Times. As Prescott recently reported on her blog: According to the Hitwise U.S. sample of 10 million […]