October 28th, 2008
Categories: Community Relations, Crisis Management, Growth & Diversification Strategy, Media Planning and Buying, Promotions, Retail Marketing Strategy, Uncategorized
Once again another nationwide promotion has come to be and everyone in the country, all 50 states, coast-to-coast, even Alaska and Hawaii, but not Puerto Rico; will receive a free crunchy taco from Taco Bell. Oh the joy in free tacos!
Taco Bell has managed a similar promotion as to that of Dr. Pepper for the […]
December 26th, 2006
Categories: Crisis Management, Media Relations
People tend to not think about crisis management until they actually have a crisis and by that time it is far too late. Sony's recent battery fiasco is a good example of why companies need to pro actively think about crisis management and the importance of maintaining a professional PR image.
Link: Sony Battery Woes Blamed […]