July 29th, 2008
Categories: Brand Strategy Development, Consumer Marketing, Industry Analysis, Public Relations Strategy
Gas is getting expensive, we know. Car/truck companies are trying to make the best out of a bad situation and have been recently running advertisements where they boast about how far you can drive on a tank of gas with their larger size vehicles. Is this something to boast about or just a misleading statement […]
August 15th, 2007
Categories: Client Service, Community Relations, Event Planning, Leadership Communications, Media Relations, Project Management, Public Relations Strategy, Special Projects
Projects. Teams. We learned it beginning in little league baseball. There is no I in team. In this very office we have a picture celebrating the teamwork displayed in a v flying flock of geese. That picture is directly above the sign telling people to clean up their own dishes. (I believe the “clean your […]
March 13th, 2007
Categories: Public Relations Strategy
 … And Why Both Sides Must Work Harder to Bridge it
Commentary on why marketing and public relations should not work independently of each other in the corporate world. This article looks at why approaches to client solutions need to combine marketing and public relations to achieve results. Â
Link: The Cultural Gulf That Separates Marketing and PR and […]
December 14th, 2006
Categories: Public Relations Strategy
Taco Bell’s continuing search into the cause behind an E. coli outbreak across some of its locations has prompted the chain to launch a PR campaign around food safety. With the cause of the outbreak still in question, the campaign may be too much too soon without the proper answers in place to reinforce the […]