August 16th, 2007
Categories: Brand Management, Brand Strategy Development, Interactive Media, Interactive Product Demo, Media Production, Product Marketing Development
Monday August 13, Craig T. Nelson came to Charlotte.
Craig T. Nelson, known as Mr. Incredible to some and Coach to others. ECMS Worldwide is working on a TV pilot with Mr. Nelson which includes some research in NASCAR. This pilot has to do with a racing family’s struggle to stay together, which will include […]
June 6th, 2007
Categories: Brand Strategy Development, Broadcast Development, Budget Planning, Business Marketing, Consumer Marketing, Consumer Trends & Forecasting, Customer Analysis, Integrated Marketing, Interactive Media, Internet Marketing, Marketing Plan Development, Media Planning and Buying, Media Production, Media Relations
There is an interesting article on AdAge.com that goes over the benefits and risks involved in using User-Generated Content in advertising campaigns. The idea is one that has been in progress for some time but it hasn’t been grasped by many companies as a viable mainstream media channel. AdAge discusses how important it is to […]