February 3rd, 2009
Categories: Uncategorized
Let me tell you, my bladder hates Super Bowl Sunday. I am a big football fan and I watch the whole game. Usually I take my restroom breaks during the commercials. On Super Bowl Sunday, though, advertisers are strutting their stuff for the huge global audience. Working in the advertising field, I am compelled to […]
October 28th, 2008
Categories: Community Relations, Crisis Management, Growth & Diversification Strategy, Media Planning and Buying, Promotions, Retail Marketing Strategy, Uncategorized
Once again another nationwide promotion has come to be and everyone in the country, all 50 states, coast-to-coast, even Alaska and Hawaii, but not Puerto Rico; will receive a free crunchy taco from Taco Bell. Oh the joy in free tacos!
Taco Bell has managed a similar promotion as to that of Dr. Pepper for the […]
October 10th, 2008
Categories: Uncategorized
Rumor has it that the Guns N Roses album that was a teasing every rock fan for more than a decade is finally going to happen. Chinese Democracy is scheduled to release on November 23 and every American is going to get a free can of Dr. Pepper. Yes that is what Dr. Pepper promised!
In […]
October 10th, 2008
Categories: Uncategorized
You ever heard someone say (or said yourself) - “I wonder how so-and-so is doing? I haven’t heard from them in a while.” That is something that businesses need to consider as well. This is a time when many companies are reigning in their marketing budgets and laying low while the storm blows through. Well, […]
September 17th, 2008
Categories: Uncategorized
Make me laugh funny man. Tell me why I should buy from you. The exercise of creating marketing that captures the attention of the audience and creates a boost to buying habits is not that easy.
Entertainment is delightful and helps us pass the time. People find different things entertaining and remember different parts of an […]
August 22nd, 2008
Categories: Uncategorized
I just started noticing that the corporate giant is going through a name change and am not sure why.
Wal-Mart was the beginning, from what I remember, and then they decided to drop the - and add a *. That’s nice, it gives more style to the name. Now I am seeing Walmart as one word. […]
July 22nd, 2008
Categories: Uncategorized
Well, it has been a while since there was a major complaint about an ad so here is the latest creation that has twisted the stick in the butts of certain groups.
Verizon Wireless has a new ad out for their LG Dare phone (watch it here) that shows a young man taking a chance, just […]
June 27th, 2008
Categories: Uncategorized
The networks are finding ways to deliver more promotional content during their broadcasts, have you seen it? You probably have if you watch MTV, TBS, Discovery or the big networks in the last six months. They are finding ways to beat TiVo and DVR’s so promotional content makes it through to the viewer. How is […]
June 17th, 2008
Categories: Uncategorized
You need to learn something from your marketing. That’s all that needs to be said, really. What are you marketing for if you don’t learn from each piece you are creating? The technology that is available today allows you to track, observe and review almost every aspect of the sales process from who sees your […]
June 4th, 2008
Categories: Uncategorized
Everyone has an iPhone, right? Everyone connects to the web through their Blackberry, don’t they? We need to have a mobile marketing plan to stay in touch with our customers, don’t we? You need to do a little research into this to find out for sure. It won’t take much but it will save you […]