June 8th, 2007
Categories: Art Direction, Creative, Industry Analysis, Print Design, Website Development
Over an advertising career spanning 29 years there are still 10 favorite fonts I always return to. These fonts have remained fresh for as long as I can remember—Whether used for classical or modern typesetting styles. The beauty of fonts is that you can use the same font for different clients and they can look totally different in character, style and appearance.
On a side note, one of my art director friends who worked over at Ogilvy Mather at one point told me they seldom used more than 8 different fonts for all their clients.
Here are those fonts:
1. Frutiger
2. Myriad
3. Helvetica Neue
4. Zurich
5. Bembo
6. Palatino
7. Berkeley
8. Franklin
9. Linotype Univers
10. Rockwell
Great selection. Now go read some other opinions about what are the best fonts been used out there.
Links. Compliments of Smashing Magazine, www.smashingmagazine.com, a terrific website full of interesting resources.
www.smashingmagazine.com/2007/06/08/free-brilliant-high-quality-fonts/
This site is interesting as it shows how the Web 2.0 movement utilizes some classical, contemporary and avant garde style fonts to make Web 2.0 trendy.
www.fontshop.com/fontfeed/archives/the-logos-of-web-20/
John Maskell
Creative Director
Leave a Reply
You must be logged in to post a comment.