March 12th, 2007
Categories: Brand Strategy Development, Business Marketing, Consumer Marketing, Consumer Trends & Forecasting, Direct Marketing, Integrated Marketing, Product Marketing Development, Promotions
More than a dozen states are considering do-not-mail lists. If passed, residents from Hawaii to Colorado, Maryland to New York and Texas to Washington state will be able to sign up for a list and be free of “junk mail” forever. If there’s a glimmer of hope for the purveyors of old-school direct mail, it’s that none of the bills have made it beyond the hearing stage…
From Advertising Age article: Do-Not-Mail Movement Lurks in State Legislatures
By Ira Teinowitz and Ken Wheaton
Published: March 12, 2007
Comment: It’s ironic that we as advertisers have to endure the creations of our advertising profession as consumers as well. At the end of the day we become mortal consumers … Annoyed at Spam in our email boxes and promotional rubbish over flowing from our ‘analog’ mail boxes, then on top of it all, we sit in front of our televisions to endure loud TV spots (of course, it’s never us who created this outrage, we do the good stuff) until we collapse from sheer exhaustion from it all.
By John Maskell, Creative Director, ECMS Worldwide
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