A Creative Communications Agency

Leo Burnett Sydney partnered with its client, WWF, to create Earth Hour, a challenge to the world to take a stand against global warming. For one hour, they asked Sydney to turn off their lights on March 31, 2007. The experiment was a success, resulting in an over 10% reduction in greenhouse gas emissions during that hour. In a spine-tingling documentary-style video, Leo Burnett asks what one person can do to stop this global crisis. The answer is as uplifting as it is inspiring: lots of one persons can get together and do something as small as flipping a switch, and together we can make a difference.

6-minute documentary found on AdAge: scroll to the bottom of the article to find link.