A Creative Communications Agency

Skoda positions their brand as “Manufacturer of Happy Drivers.” To that end, they have partnered with Fallon London to create a series of spots so endearing that the viewer has instant rapport with the brand as the friendly, bashful, soft-spoken buddy. There is no need to emphasize how quickly the car can accelerate from 0 to 60 when your impulse is to just go give it a big bear hug, or to talk about airbags and anti-lock brakes and safety ratings when the people and giggling machines who make the car are so CLEARLY friendly and trustworthy. You get the consumer to notice your car on the road and get that warm, fuzzy feeling, and suddenly they feel the urge to trade in their cold, impersonal car for one that has been immortalized in cake by a swarm of smiling bakers. Genius!

Found on AdAge: Skoda, Fallon Make Striking the Right Tone Look Like a Piece of Cake