August 22nd, 2006
Categories: Media Planning and Buying, Video Development
From the article:
Fox has released its “Full Throttle” platform which streams television shows over the internet.
We’ve been waiting for this since it was first announced in April (and further covered here).
It’s unclear exactly what shows will eventually be streamed (although we know some of them). The project is complicated by the fact that Fox has to negotiate separate deals with each of its local affiliates, and multiple Fox business units are involved (Fox Interactive Media built the platform and Fox Digital negotiates with the affiliates). However, shows are available on nine fox owned and operated sites now, and affiliates will be rolled out later this year or early next year.
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