November 28th, 2006
Categories: Consumer Trends & Forecasting, Growth & Diversification Strategy, Media Planning and Buying, Video Development, Web Commercials, Web Commercials
"The BBC has an article reporting that a survey of 2,070 Britons revealed that online viewing is on the rise against television. From the article: 'Some 43% of Britons who watch video from the internet or on a mobile device at least once a week said they watched less normal TV as a result.' The figures the BBC is reporting are up from last year when they ran the same survey. It seems the digital world has disintermediated Magazines, Music, & Newspapers but somehow never really tapped books. Will the internet also take on the role as the family television?"
Link: Online Video Begins To Threaten Television (Via Slashdot )
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