http://blog.zanzico.com/blog The Zanzico Agency Fri, 24 Apr 2009 19:40:46 +0000 http://backend.userland.com/rss092 en You can't get something for nothing. I remember my high school Economics teacher used to say TANSTAAFL (it rhymes with John's brothel). It's an acronym for There Ain't No Such Think As A Free Lunch. In economic terms it means that everything has a cost associated with it. Whether it is ... http://blog.zanzico.com/blog/brand-management/ten-commandments-of-marketing-number-3/ Let's face it, we our a society obsessed with external appearances. We want everyone and everything to look nice and —for the most part— that is a good thing.  Maintaining a desirable appearance is aesthetically pleasing to others, it demonstrates a certain professionalism, it conveys trust, and shows the pride ... http://blog.zanzico.com/blog/creative/ten-commandments-of-marketing-number-2/ I'm a big orange juice fan. Seldom a day goes by where I don't drink a glass. I drink the 100% pure not from concentrate (sorry Minute Maid) version. I wouldn't say I'm brand loyal. I tend to rotate between Tropicana, Florida's Natural, and the local store brand (I buy ... http://blog.zanzico.com/blog/brand-management/ten-commandments-of-marketing-1/ Let me tell you, my bladder hates Super Bowl Sunday.  I am a big football fan and I watch the whole game. Usually I take my restroom breaks during the commercials. On Super Bowl Sunday, though, advertisers are strutting their stuff for the huge global audience. Working in the advertising ... http://blog.zanzico.com/blog/uncategorized/super-bowl-ads/ Dr. Pepper has kept its word and is offering every American a free 20 oz.  it will take some time though and time is running out. You have until 6pm EST TODAY to go to www.drpepper.com or call 1-888-DRPEPPER to register for a coupon to get a free pop. Be ... http://blog.zanzico.com/blog/brand-management/marketing-plan-development/chinese-democracy-has-arrived-free-dr-pepper-4-6-weeks/ Over the last few months there have been a few national giveaways to "every American" but does it have an impact? First was the Steal a Base Steal a Taco promotion from Taco Bell during the World Series. The second was Voters get Free Coffee from Starbucks. And finally the ... http://blog.zanzico.com/blog/brand-management/media-planning-and-buying/free-tacos-free-coffee-free-dr-pepper-maybewhats-it-worth/ Once again another nationwide promotion has come to be and everyone in the country, all 50 states, coast-to-coast, even Alaska and Hawaii, but not Puerto Rico; will receive a free crunchy taco from Taco Bell. Oh the joy in free tacos! Taco Bell has managed a similar promotion as to that ... http://blog.zanzico.com/blog/uncategorized/taco-bell-free-tacos-for-everyone/ Rumor has it that the Guns N Roses album that was a teasing every rock fan for more than a decade is finally going to happen. Chinese Democracy is scheduled to release on November 23 and every American is going to get a free can of Dr. Pepper. Yes that ... http://blog.zanzico.com/blog/uncategorized/chinese-democracy-we-all-get-a-dr-pepper/ You ever heard someone say (or said yourself) - "I wonder how so-and-so is doing? I haven't heard from them in a while." That is something that businesses need to consider as well. This is a time when many companies are reigning in their marketing budgets and laying low while ... http://blog.zanzico.com/blog/uncategorized/what-ever-happened-to-them/ Make me laugh funny man. Tell me why I should buy from you. The exercise of creating marketing that captures the attention of the audience and creates a boost to buying habits is not that easy. Entertainment is delightful and helps us pass the time. People find different things entertaining and ... http://blog.zanzico.com/blog/uncategorized/entertaining-or-engaging-marketing/