A Creative Communications Agency

Looking for the kind of ActionScripter needed to bring your ideas to life on the internet? The kind of talented ActionScripter that doesn’t fade away into the Ethernet once your ActionScript project is completed.

You know that frustrating feeling when your freelance guru has just completed your awesome project by bringing your motion and data rich ideas together beautifully, then disappears off to other long-term assignments.

What has just happened is your reliance on a hard to find skill set that will never be duplicated again, leaving your project dangling for further support and development.

What will you do now? Go find another ActionScript developer.

Not likely any time soon!

We are not talking about finding the common plethora of web designers that string together sets of code in the Adobe Flash timeline to produce animation commonly referred to as Flash. We are talking about finding that special person, the heavy-duty programmer.

Enter The ActionScript Developer

To implement the complex interactive ideas you have for your brands, products, video, demonstrations, training or entertainment you will need the skills of an ActionScripter to develop the databased code and applications to make them work on the internet…And support them thereafter. This is where the beauty of heavy-duty Flash works best. It enters the realm of purposeful interaction and engineering by shifting emphasis away from design.

Why Is This Type Of ActionScript Developer So Hard To Find?

We are very fortunate to have one on our team, other than that, this type of person is usually self-taught because he/she has a passion to be artistic with code and script. Constantly experimenting to achieve certain results and objectives until it becomes a craft of expression and style. This is the only way the craft of ActionSripting is acquired, there are no colleges or technical institutions teaching this skill (We are lead to believe). This seems to apply as much to the rest of the world as it does in the USA.

What Is The Background To The Craft Of ActionScripting?

What Is Flash ActionScript Coding?
Flash is a powerful application that revolutionized the internet. It has brought about mainstream acceptance and creation of professional motion graphics to make the web more engaging, informative, and easier to use. Flash has also brought about online video to a point of mass production and consumption that has never been seen before. Have you heard of YouTube? All of those videos on YouTube use Flash video technology.

One of the main contributors to the success of Flash is the powerful underling scripting language, ActionScript. ActionScript not only allows a developer to control every aspect of the Flash presentation interface, but it also provides tools to let Flash interact with other web sites. Features such forms submission, XML parsing, and remote services allow Flash to integrate with databases and external content. Not only can Flash produce awe-inspiring motion graphics, but it can do so while presenting relevant and timely data.

Other technologies like AJAX are attempting to redefine the internet user experience. Most people do not realize that Flash has had the capacity to present data in a unique customized user experience for years. Furthermore Flash based web tools never need to reload or refresh the page. Finally, Flash tools are easier to create and edit than AJAX technologies.

Why Use Flash ActionScript?
Flash is well established. There are thousands of Flash designers who create stunning graphics in Flash. These designs can be more powerful when integrated into Flash tools to build efficient, easy-to-use websites that capture the users attention and hold them on the site. Flash ActionScript allows for the creation of ‘engines’ with reusable and customizable presentation objects that can be loaded with data and managed externally.

Where Can Flash ActionScript Be Used?
Flash can be implemented in any portion of a website or entire website. It can be relegated to small banners and media elements. On the richer scale it can be used for special niche applications, video broadcast, online game play, entertainment, training and demonstrations.

When Should Flash ActionScript Be Implemented?
While it is necessary to design entire sites and advanced tools early in the architecture, Flash Actionscript can be flexible enough when implemented during any portion of the web development process. A good example are Flash movies, which can easily be inserted into existing sites.

Who Benefits From Flash ActionScript Implementation?
Flash has a 98% percent coverage of internet users, so Flash ActionScript tools can be used to reach anyone, anywhere, for an unlimited number of reasons.

John Maskell—Creative Director