April 3rd, 2007
Categories: Banner Ads, Brand Strategy Development, Interactive Media, Interactive Product Demo, Internet Advertising, Media Planning and Buying
Microsoft is promoting their new office products with a major online push. They are focusing on online promotion rather than traditional media. They are able to include product demo’s that allow the users to interact with the new programs and see how they work for themselves.
Link: Microsoft Goes Online to Tout Office (via: Adweek.com)
Leave a Reply
You must be logged in to post a comment.