May 18th, 2007
Categories: Brand Strategy Development, Consumer Marketing, Customer Analysis, Global Strategy Development, Integrated Marketing, Internet Marketing, Marketing Plan Development, Online Marketing Analysis, Product Introductions, Product Marketing Development
AdAge has posted an article about research done on the online buzz marketing and where it comes from. The answer, big campaigns. The article references studies done by two Neilson c.o properties and how the most talked about items on the web are from companies who put the time and resources behind the launch.
“What we found were that the products that get the most buzz were the ones that were paying for it. … Advertising agencies are probably more relevant than they’ve ever been for your business.”
Rob Mooth, VP-product development at Bases.
Link: Want Online Buzz For Your New Campaign? (Via: AdAge.com)
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