July 14th, 2006
Categories: Internet Marketing, Media Relations
Digg is a captivating social news aggregator where members of its community vote on which stories will be featured on the front page; NYTimes.com, of course, is the online version of the New York Times. As Prescott recently reported on her blog: According to the Hitwise U.S. sample of 10 million internet users, Digg ranked at #101 in the News & Media category in for the week ending July 1, 2006. The share of page impressions for the NYTimes was 19 times greater than for Digg for that week.
Link: Digg: A New Wave Of Media Disruption (Requires Free Login)
Eric Covarrubias: What they fail to mention in the above article is that over the last 3 months the NY Times has lost 18% of its reach, dropped 21 spots in ranking and visitor page views are down 8% as reported by Alexa. Digg on the other hand has seen a 179% increase in reach, gained 244 traffic spots and visitor page views are up 20% - again as reported by Alexa. Now consider that Digg has only been around for a year and a half… how many other 18 month old sites do you know that are being compared to the NY Times (which has been online since November of 1996)?
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Does any one know how digg does those google ads so they are just one large one at the top?
Jump on to any digg article to see what i mean (cant post links yet)