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Source - CNNMoney.com. By Justin Martin, FSB Magazine. August 23 2006: 6:19 AM EDT

Smart entrepreneurs are learning the best ways to deal with the online Goliath.

MOUNTAIN VIEW, CALIF. (FSB Magazine) — Allan Keiter awoke one recent morning to the scary news that his Atlanta company's website was nearly impossible to find on a Google search. MyRatePlan.com helps consumers compare cellular calling plans.

Until that morning, the site had often ranked in the top-ten nonpaid results for search terms such as "free cell phones" and "family plans." And like thousands of other businesses, Keiter's company relied on free Google searches to drive customers its way.

Keiter had fallen victim to what's known as the dreaded Google dance: sudden, seismic shifts in search results that occur whenever Google's engineers decide, without warning or explanation, to tweak the software algorithms that determine how the mighty search engine processes keywords.

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http://money.cnn.com/magazines/fsb/fsb_archive/2006/09/01/8384907/index.htm?cnn=yes