June 7th, 2007
Categories: Customer Analysis, Online Marketing Analysis
From the article:
New consumer research from Leichtman Research Group, Inc. (LRG) finds that 53% of all US households now subscribe to a broadband high-speed Internet service at home. Broadband services now account for about 72% of all home Internet subscriptions – compared to 60% last year.
While broadband subscriptions continued to increase across the country in the past year, broadband penetration remains strongly correlated with household income.
* 68% of all households with annual incomes over $50,000 now get broadband – compared to 59% last year
* 39% of all households with annual incomes under $50,000 get broadband – compared to 27% last year
These findings are based on a telephone survey of 1,600 randomly selected households from throughout the United States and are part of a new LRG study, Broadband Access and Service in the Home 2007. This is LRG’s fifth annual study of this topic.
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