In a recent article on Adage.com titled Google and MySpace Combine Forces to Take on Facebook they discuss the latest partnership between two great forces on the web to take on another.  As we all know the competition level on the web is among the most competitive industries around.

The article goes into detail about how Google and MySpace are launching a new open source platform called “OpenSocial.”  Does this mean a lot to the general public? Well, let’s just say you should start paying attention now if you don’t know about open source type of applications. In short, open source applications are developed by outsiders. A company sets up a certain program or application as a host and other developers can create their own applications as add-ons to the main program. There are already a number of programs that use open source applications that add more features and abilities to a system that are completely developed by individuals not associated with the original programmers.

Open source has been around for a while and just continues to demonstrate that the Internet can be whatever you want it to be. We always encourage our clients to look at the web with as a blank…, even saying canvas is limiting. It’s an empty area that can literally be filled with whatever you can imagine: video, pictures, copy, games, demonstrations, music, downloads, social networks and more. On the web the only limit is your imagination and that is one of the best resources to tap into when developing a marketing strategy. Use this phrase as a starting point and see where you get to when you start looking to the web and the OpenSource abilities, “I wish we could…” because it’s likely you already can, or finding someone to help you to turn “could” into “can” won’t be a problem, that’s what we do best!

Web 2.0 is already a reality and Web 3.0 is already in production, with some good prototypes in place. Counting on the good old reliable standards for web development will quickly leave you in the category of “also rans” that are forgotten.