June 6th, 2006
Categories: Brand Strategy Development, Customer Analysis, Search Engine Optimization
Simply creating a website for your company isn't enough anymore. The blogging revolution (some 75,000 new blogs are created every day, according to blog directory Technorati) and the popularity of Internet search (Americans conducted 6.6 billion searches online in April) gives firms many more avenues for exposure. Savvy Web marketers realize that consumers turn to the Web to shop and to learn about companies, which is forcing them to market beyond just the company website.
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