July 28th, 2006
Categories: Consumer Trends & Forecasting, Web Analytics
A picture might be worth 1000 words but a nice chart can tell a hell of a story and this one clearly illustrates how the channel utilization of banks has evolved over the past five years. Financial Insights has released a report examining the way in which customers interact with their banks. Comparing 2001 and 2006 survey data the findings show minimal changes in branch and ATM use and call centre and Internet channels enjoyed significant growth.
Link: Retail Bank Delivery Channel Strategies (Via Gizmag)
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