A Creative Communications Agency

You need to learn something from your marketing. That’s all that needs to be said, really. What are you marketing for if you don’t learn from each piece you are creating? The technology that is available today allows you to track, observe and review almost every aspect of the sales process from who sees your message to who buys. There is no reason to do any marketing just because you did it before, that isn’t a reason, it’s a crutch.

In any situation: TV, print, online, direct, in-store… you should always find out what happened to figure out what can be done next time to make the next piece better, or find a better piece to create. Think of a football coach; he isn’t going to run the same play every time, he knows that from  watching film, observing the other team during the game and the abilities of his players, there are changes that will need to be made after each play to get a successful result.

So, you have a TV commercial, a website, some print advertising; what is it doing now, where is it going next? This doesn’t mean that you need to reinvent each piece it just means you should be continually refining and honing in on the next step. There is never an achievable end point, just one goal after another set farther and farther ahead of where you are right now.

Stonehenge exists but we really don’t know why it was built. Is your marketing just existing?