A Creative Communications Agency

Once again another nationwide promotion has come to be and everyone in the country, all 50 states, coast-to-coast, even Alaska and Hawaii, but not Puerto Rico; will receive a free crunchy taco from Taco Bell. Oh the joy in free tacos!

Taco Bell has managed a similar promotion as to that of Dr. Pepper  for the new Guns ‘N Roses album where everyone in America will get a free Dr. Pepper if G N R releases their long anticipated album “Chinese Democracy.” The Taco Bell promotion was a more realistic offer than counting on Axle Rose to release an album 15-years in the making. Taco Bell’s offer was; if a base is stolen during the World Series every American would receive a free taco. It didn’t take long for the first base to be stolen last week in Game 1 and today Taco Bell is honoring their offer.

Will this promotion be worth the exposure? Taco Bell has been heavily promoted during the World Series and this promotion has gotten a lot of talk from the announcers during the game and from the players themselves.  There are approximately 330,000,000 Americans and the cost of a crunchy taco is about $0.79 so that is $260,070,000 in free tacos.

Head on down to your local, participating, Taco Bell today (October 28th) between 2-6pm and ask for your free taco. Let’s see how well the promotion worked. Official details are available here: Taco Bell Steal a Base Steal a Taco.