A Creative Communications Agency

You ever heard someone say (or said yourself) - “I wonder how so-and-so is doing? I haven’t heard from them in a while.” That is something that businesses need to consider as well. This is a time when many companies are reigning in their marketing budgets and laying low while the storm blows through. Well, while you are laying low your consumers are changing and they might not be in the same place you left them. They might not even come back when you call.

Advertising budgets seem to be the first sacrifice to the God of Falling Economics, but why? If this is such a quick reaction why does anyone advertise in the first place? Why don’t companies eliminate advertising completely and just focus on making good products and customer service?

Why!? Because advertising and marketing are informative and necessary to build a brand and increase sales. That is the point, get the people interested in buying what you are making. Think of like stopping all the maintenance work and never stepping outside of your house; stop mowing the lawn, leave the mail and papers to pile up, forget about watering the plants; and just focusing on vacuuming the carpets so they look nice. Not many people are likely to come over and some may be wondering if you are still around. That’s what it’s like when companies pull advertising. People start to wonder if you’re still around.

Cutting back is fine but it is important to maintain a presence. Keep your customers informed of what is going on so that they know you are still around and what your plans are to continue on. Otherwise, while you waiting for things to clear up the grass may have overgrown your entire position and there will be a lot of work to get back on track and restore you image to where it was before.